PRESS RELEASE: BRUSSELS DESIGNERS IN LONDON – POSH Media Inc.

September 17, 2010 10:01 pm Published by POSH Media Leave your thoughts

101 % DESIGNED IN BRUSSELS ON 100% DESIGN LONDON 23 > 26 SEPTEMBER 2010 wwww.brussels-export.be – www.designedinbrussels.be

! Press conference on Designed in Brussels’ booth: September 23, 11.30am

PRESS RELEASE

For the last time this year, Brussels Export and Designed in Brussels take the 2010 selection to an event abroad. Earlier events on the programme this year were the Stockholm Furniture Fair in Stockholm and the Salone Internazionale del Mobile in Milan. For the last stop, the designers cross the channel and go to the internationally renowned interior design exhibition 100% LONDON. The designer selection still consists of the following designers:

– Nathalie Dewez, lighting installations designer – Jean-François D’Or | Loudordesign studio, industrial designer – Chevalier Masson, textile designers – Hugo Meert, ceramics designer – Lhoas & Lhoas, architects-designers

100% Design – www.100percentdesign.co.uk The 100% Design exhibition is part of the London Design Festival, an important event that draws over 300.000 visitors to the British capital every year. The 100% Design exhibition takes place in the event venue Earls Court in London and focuses on contemporary interior design. It is considered as the leading design and architecture event in Great Britain, and features several shows, such as 100% Design, 100% Materials and 100% Futures, each of which focuses on a different interior component, ranging from design and innovative materials to new trends and visions of the future. Among other things, 100% Design offers inspiration for interiors, offices and public spaces. One of the spectacular highlights of the London Design Festival is the Trafalgar Square installation created by Clemens Weisshaar and Reed Kramm.

Practical information Date: from 23 until 26/09/2010 Address: 100% Design, Earls Court, London, www.100percentdesign.co.uk Designed in Brussels: stand C90 Press conference on Designed in Brussels’ booth : September 23, 11.30am You can reach the Earls Court Exhibition Centre by District Line (green line), underground station Earls Court.

Press information and online accreditation For general press information 100% Design London, contact Julienne Webster – or Emma McNiven – You can access the exhibition by showing your press card at the accreditation service. Online accreditation in advance is also possible. http://www.exporeg.co.uk/visit/sites/reed/100design/10/press/login.asp

The 101% Designed in Brussels programme by Brussels Export Brussels Export’s mission as regards the design sector is to provide economic and commercial support for the international promotion and growth of a number of active and promising Brussels designers. To conclude this task successfully, Brussels Export co-operates with a Brussels partner: Designed in Brussels. These qualitative and selective programmes offer talented Brussels designers the chance to take part in a selection of international design exhibitions to develop an international reputation and to support their export potential. An illustrated leaflet presents the entire 101% Designed in Brussels programme.

Fairs 2010 Stockholm: from 9 until 13/02/2010 Milan: from 14 until 19/04/2010 London: from 23 until 26/09/2010

More information at: www.brussel-export.be – www.designedinbrussels.be

CONTACT

Brussels Export Alexandra Lambert – Responsible for Fashion – Design t: 0032 499 86 72 58

Designed in Brussels Dieter Van Den Storm and Morgane Le Goff – Co-ordination t: 0032 2 218 01 40

Press CARACAS – Public Relations t/f: 0032 4 349 14 41 – m: 0032 495 22 07 92

INFORMATION DESIGNERS SELECTION 2010

NATHALIE DEWEZ In 2001, Nathalie Dewez graduated from La Cambre (Visual Arts) in Brussels. She soon specialised in lighting designs. She has an eye for the duality material/immaterial that is typical for lighting devices, and always keeps the function and the quality of the lighting in mind, as well as the visual presence of the object when it is not burning. For Nathalie Dewez, a lamp should have a natural feel to it, as regards the function as well as the form, production and cultural context of use. Characteristic of her work is the strict limiting of resources: departing from a minimum of material components that are easy to process, she designs lamps with an undeniable aura. Thanks to her presence at many shows and exhibitions, Nathalie Dewez has managed to develop partnerships with architectural firms and lighting producers such as Ligne Roset (F) and Habitat (GB). Text by Denis Laurent. www.n-d.be

JEAN – FRANCOIS D’OR | LOUDORDESIGN STUDIO | INDUSTRIAL DESIGN Jean-François D’Or graduated from La Cambre arts school in 1998. Since then, he has acquired a solid and varied reputation. After a project in New York that occupied him for several months, he was hired by the company Light, where he worked in close co-operation with well-established and demanding names as Maarten Van Severen and Hans De Pelsmacker. In 2003, he created his own industrial design office. Taking into account the enterprises’ demands as well as the customers’ needs, his projects are always tempered by his will to reach an audience; his products are imminently usable in our environment. Jean-François D’Or always searches for new materials and elevates them without frills. His modest, simple and logical objects result from the evidence and clarity of their designs, as well as from their discrete poetry. Sold by Cinna, Domani, Jongform, Ligne Roset, Toss B, Conran shop and many others, his work has found its way to the international market. He was recently awarded a Henry van de Velde Label. www.loudordesign.be

CHEVALIER MASSON, TEXTILE DESIGNERS Anne Masson and Eric Chevalier joined their forces in 2003. They both graduated as textile designers (Visual Arts at La Cambre, Brussels, and Applied Arts, Roubaix). Their objects originate in an experimental approach to the fabric. Masson & Chevalier operate with an open mind, without focussing immediately on the result. A scarf, a pillow, a coat hanger, a pillow, a bow tie, a rug, etc., all these everyday objects are boosted by a unique development. The duo explores different levels of intervention in the fabric’s conception: it can be a manipulation of the thread, a variation in the pattern, the structure or the construction of a specific shape. With every collection their techniques evolve: a piece improves continually, a structure or pattern takes another shape and moves, one object leads to another. Chevalier and Masson produce their own objects, applying industrial and traditional techniques, sometimes even both on one piece. They mainly use stitches and principles which will reveal special and unexpected aspects of the material. Precise and radical manipulations for instance transform everyday objects or industrial waste, creating new shapes. In addition to running their own production, Anne and Eric also teach at the Textile Design department of ENSAV La Cambre in Brussels and sometimes they collaborate with architects, choreographers or fashion designers. www.chevalier-masson.be

HUGO MEERT His reflections on function, beauty and design led ceramist Hugo Meert to create a very personal action radius, balancing between art, design, craftsmanship and industry. His passion for earthenware and porcelain results in constant experimenting with ceramics. From a formal viewpoint, he walks the tightrope between sense and nonsense. He pursues very old techniques and knowhow, which he has mastered remarkably, but he doesn’t limit himself to technical fireworks. This conviction has brought him numerous assignments and co-operations with prominent contemporary artists. His work has been awarded several prizes and distinctions (among others a Henry van de Velde Label in 2005) and he teaches at several schools, for instance the ENSAV La Cambre. “Hugo Meert makes us aware of the often uncertain position of ceramics in-between art and craftsmanship.” www.hugomeert.be

LHOAS & LHOAS ARCHITECTS The Lhoas brothers are both architects, graduated from La Cambre arts school. From their very first project, their designs have included furniture. These paradoxical architectural samples, originally designed for a specific customer, remain relevant when they are reproduced and moved to another setting. Their personal yet serial, experimental yet pragmatic, irregular yet functional products question the variables of architecture and design. In an accurate and seemingly distant manner, they combine the fun of shapes with radical functionalism and traditional DIY. Their projects always show a desire for experimenting: typologies, techniques, conventions and history are challenged in order to shape new identities. Their designs, which come in all sorts of materials and techniques, reveal the coherence and uniqueness of their work. www.lhoas-lhoas.com

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